Bethany Ainsley has been at the helm of one of the UK’s most successful social enterprises, Nouveau Wellbeing CIC, which she founded in 2008 when still in her early twenties. She identified a lack of suitable provision for physical fitness to boost health and wellbeing within local communities often suffering from economic and social deprivation.
She won a succession of awards as a result including Ernst & Young Future 50, The Gazette Chief Executive Awards – North East Young Business Person of the Year, and David Goldman Prize for Innovation with Newcastle University Business School.
More recently Nouveau Group has successfully partnered with national initiatives including Comic Relief, Sport England and Barchester Healthcare and is poised for further expansion.
Nouveau Group includes Nouveau Wellbeing and Nouveau Training Academy
“Whilst delivering dance and fitness instruction as a student at University, I quickly realised that there was a huge need for affordable and accessible provision of activities for people of all ages and abilities across County Durham and the wider region,” said Bethany.
Nouveau Wellbeing delivers vital fitness and wellbeing programmes to hundreds of people, including some of the most vulnerable groups across the North East since 2008.
Nouveau Training Academy trains employees from organisations working with vulnerable groups, to effectively improve the wellbeing of people within their care.
“Having successfully grown Nouveau Group over the past decade, under my guidance the company has helped communities across the North East improve heath and wellbeing. I established my second company, Bethany Ainsley, after identifying that entrepreneurs and businesses require a specialist level support to manage wellbeing in order to reach optimal performance.”